I will never, ever understand the propensity of airlines for clumsily insulting the intelligence of their customers. The tin-ear syndrome is always on full display.
Here's a beauty that one Suzanne L. Rubin, who runs the AAdvantage loyalty program, sent out in e mails to customers, thanking them for their loyalty while advising them that those "miles with no expiration" will now expire. It's a "streamline," she says!
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"For more than 30 years the American Airlines AAdvantage program has been making travel special. Thank you for your loyalty for so many years as an AAdvantage member.
In order to streamline our program, we are announcing a change to AAdvantage miles earned before July 1, 1989, also called Miles With No Expiration.
Starting November 1, 2012, these miles will automatically be converted to Miles Subject to Expiration, and because of your tenured loyalty, you will earn a 25% mileage bonus on every unredeemed mile earned prior to July 1, 1989. To have your Miles With No Expiration converted and to earn the mileage bonus, you do not need to take any action. For more information about this change, please visit AA.com/MileConversion.
Once your miles have been converted, as long as you earn or redeem AAdvantage miles at least once every 18 months, your miles will not expire. This is our normal mileage policy and more information can be found at AA.com/AAdvantageTerms.
It is easy to keep your account active! In addition to earning AAdvantage miles for travel, you can earn miles for making everyday purchases such as dining out, shopping and paying your electricity bill. Plus, you can redeem miles for hotel stays, rental cars, flight awards, and more! Find out more ways to earn and redeem miles by visiting AA.com/AAdvantage.
...Thank you for your continued loyalty!
Sincerely,
Suzanne L. Rubin
President
AAdvantage® Loyalty Program"
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By JOE SHARKEY
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