Saturday, December 04, 2010

Good News: Free Inflight WiFi for Holiday; Bad News: Service Sucks

As I reported here Nov. 8, Delta, Virgin America and AirTran are offering free in-flight WiFi on the Aircell Gogo system, in a promotion with Google Chrome that runs through Jan 2.

Oops, according to this piece in Gizmodo, adding a lot of extra passengers per flight onto the system seems to have exposed its bandwidth weaknesses.

Not a good marketing initiative, if you want to build a base of loyal customers. The jury is still out on whether this is a viable business, given chronically low "take rates" by passengers who have actually paid full price for the service on the various airlines that offer it.


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