United and Continental recently began offering double elite qualifying miles, and now Delta has upped the ante: Triple elite qualifying miles.
(On some fares, that is).
The reason: business travel (which accounts for most elite-mile-status activity) is really, really down. Not that leisure travel is doing much better, but the airlines get most of their dough from business travel.
PASSENGER (on phone to airline reservations clerk): "What time does the flight to Los Angeles leave?"
AIRLINE CLERK: "What time can you get here?"