Tuesday, June 22, 2010
Spirit Airlines: How Oily Can You Get?
Yup, that's the new ad campaign by Spirit Airlines, super-low-fare and super- low-class carrier. The ad features many beach places that Spirit flies to, including the Caribbean and the execrable Atlantic City, N.J.
(Not only is the ad a disgusting exploitation of the Gulf disaster, the word "beach" is also a repugnant sexist pun in the context used by Spirit).
Now, given the immediately bad reaction, Spirit is all, like, "It is unfortunate that some have misunderstood our intention with today’s beach promotion."
In a statement issued to try to counter the immediate revulsion the ad campaign generated, the airline adds, "We are merely addressing the false perception that we have oil on our beaches, and we are encouraging customers to support Florida and our other beach destinations by continuing to travel to these vacation hot spots."