Some marketing genius at British Airways thought it would be a grand idea to nose around online information about its best customers to compile useful personal information, including private photos, that could be used to "essentially [...] recreate the feeling of recognition you get in a favorite restaurant when you’re welcomed there," as one British Airways marketing genius explained in the Daily Mail newspaper in the UK.
Yo, British Airways: That is a stupid, annoying idea, and whoever came up with it deserves the boot. Facebook users are already increasingly wary of corporations nosing around in their private matters, of course -- and this idea is absolutely nothing like a "favorite restaurant" where you might be known and greeted by name.
Here's another take from the useful Big Brother Watch blog in the UK.
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